SADC
Shawl-Anderson Dance Center's comprehensive design and
branding overhaul.
TECHNOLOGY
Claris FileMaker
Adobe Suite
UX/UI Design | Project Management | Web Design. | Operations Design | Video Editing | Graphic Design
Shawl-Anderson Dance Center (SADC), a leading institution in dance education and performance, faced challenges with outdated branding, a cumbersome website, and inconsistent marketing materials. To revamp their image and improve efficiency, I implemented a comprehensive design overhaul. This included creating a modern logo, redesigning the website for better user experience and e-commerce capabilities, and developing cohesive marketing materials and donation campaigns. Robust CRM systems were also implemented to streamline operations.
The design overhaul led to higher engagement and participation rates in classes and events, improved administrative efficiency, and strengthened brand recognition. Throughout my tenure, I created impactful designs that evolved to meet evolving client needs. It reinforced the importance of adaptability and continuous improvement in design.
